Designing for a purpose


Coming up with groundbreaking ideas can be a bit challenging, this makes many graphic designers feel underestimated especially when we can’t come up with a perfect design that satisfies the client’s need, as designers, it’s our responsibility to read the mind of the client and pen own the sketches to come up with the ideas the client is thinking about.

Sometimes it is really hard to study what exactly is inside your customer’s head. This requires patient and good communication skills to understand the craft. With that said, let’s jump into our main topic of the day. below are some of the best tactics to use for designing with purpose.

1. Pay key attention to the client.

Ever come across a saying that goes “the customer is always right”?, to me this statement carries a lot of weight for my designing skills. It is always good to listen to your client’s specifications before you put them off with your awesome designs that have no meaning to them.

First, pay attention to what the clients want you to do before you starting designing. This is a very important ethic to learn before diving into the task that the client wants you to solve.

It is challenging to read your customer’s mind but as a graphic designer, you have to deal with it until you are able to translate your client’s draft thought into a language that you can understand, from there the designing process becomes easy to pursue.

2. Think about the target audience.

Have a clue about what the audience the client is trying to perused, analyze the audience to know their traits in terms of test and preferences in order to come up with the good idea that communicates the intended information

3. Inspirations

This is the most valuable aspect of designers; each person has his/her own kind of inspiration. In my own view inspiration is the process that takes place when somebody sees or hears something causing them to have exciting new ideas or the want to create something, especially in arts.

The key thing of inspiration is to stay fashionable and trendy.

There are many sources of graphic design inspirations, especially on social media. Some of the most used social media are as follows,

  •  Pinterest
  •  Instagram
  •  Facebook
  •  YouTube
  •  Tweeter
  •  LinkedIn

Pinterest is the most used social media inspiration nowadays; this is a good tool for any graphic designer of any level. For instance, when you search for graduation poster design inspirations, the system is able to recognize what you are looking for and give the best suggestions of any poster design related to your search.

The App helps you to learn pro tips with ease. It is easy to learn and it requires no skills to use, it basically needs you to think of whatever you want to see and it will show you everything about your interest.

I highly recommend Pinterest to anybody who is getting into this field of graphic design; this is the best place to get inspiration on any kind of design.

Social media such as Instagram and tweeter are also very resourceful when it comes to design because they have trendy stuff and that’s what most graphic designers needs to know about, if you are aware about what’s going around your world the it’s possible to comes up with a great design.

The main aim of looking for inspiration is to get that positive energy to help your sub-conscious mind analyze the ideas you will collect while going through posts done by other pro graphic designers

4. Give a clear disclosure

Anybody who is associated with an idea needs to have a full and clear knowledge of the brief. Every aspect of the design is included even if it will look a bit messed up but it is only the sketch.

At this stage, questions and answers are recommended in order to get the idea clearly. The designer poses questions to the client to get a clear picture of the design they are thinking about.

The questions are aimed at finding out whether the design solves the problem of the client. This step requires honesty from both parties for better understanding of each other.

5.. Plan your time

You should know what time of the day you are most productive and utilize the time wisely, most people are productive during the first few morning hours and the their minds switch off at mid-day depending on the type of task they are undertaking.

According to science,creative minds needs to be settled and active enough to generate great ideas. This implies that destruction and fatigue make our brain shift the concentration.

6. Have a good working environment

Don’t seat on a coffee table that are too low, it’s good to consider a good working station with a good chair and table foe optimizing your productivity

This helps you to maximize your working hours because you have the comfort your mind needs to avoid quick fatigue.

7. Get the right tools

The main tool in graphic design is a good computer and a mouse. These gadgets are easily available these days.

Once you have these basic tools now you can dig into the idea to make it alive.

8. Empress the feelings.

Some of the most outstanding ideas often come when a certain feeling within you is triggered, the same happens with graphic design.

Some designs are done to make the audience have a certain feeling, for instance, a restaurant poster design will contain well cooked and served foodstuff to make the audience have a craving feeling towards getting in the restaurant to have a snack.

It’s always good to make your audience get the proposed feeling towards your design.

When designing a fashion poster it is always advisable to know what type of fashion you are dealing with, in short, there are several types of fashion wear for example casual, official, urban, and modern fashion. Once you have a glimpse of the fashion then it’s the right time to make the poster have the feeling of the fashion.

9. Create the design.

This is another important stage of the process because it involves creating the actual design, the previous steps are aimed at making this step a success because it is the most valuable process of graphic design.

This point needs the skills of graphic designing, there a many designing software around for making the idea come alive.

The type of software to use is determined by the task at hand, for example designing a poster or logos basically requires Adobe skills especially in Photoshop and Illustrator. These two softwares are very important to any graphic designer of any level.

This process is time consuming and it needs patience and hard work to finally create the design.

                                                   “Make it simple and stupid.”

10. Take breaks

Taking occasional breaks to help the mind digest the design you are undertaking is very important, the most effective break interval is after 2hours, the break should not be too long nor too short, at least 15 minutes or 20 minutes is enough to make your mind rest.

11. Present your work.

At this point the client scrutinizes the design to make the necessary corrections in order to meet the intended purpose.

It is good to be organized to ease the task of finding the mistakes in the design. Arrange the files in a certain order to make it easy for the client to understand your design.

12. Feedback and corrections.

Once the client gives back their views about the design and makes the necessary corrections.

After completing the corrections send the final design to the customer and wait for their feedback, if they are satisfied with it then we consider the job done.

                                 Have a nice time designing, keep smiling.

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